What makes the Outside Looking In (OLI) marketing consulting group special?
Outside Looking In consulting grew out of a
successful marketing seminar series of the same title: Outside
Looking In: A Marketing Event that has been presented to
audiences TAG Technical Marketing Association, AeA, and GA State
University J. Mack Robinson College of Business. Emil Walcek, Bob
Scaringe, and Bruce Cotterman, principals in the group, not only
have impressive business-to-business and business-to-consumer marketing
backgrounds and experience that extends beyond the Atlanta, GA area
to International markets, but each has a unique ability to hone
in on issues and solutions with the highest likelihood of ROI.
At what point should I take OLI up on
your consulting offer?
Before it's too late. Seriously. A logical
approach to growing a business and winning market share can save
a business. Another point of view may confirm or negate a marketer's
own ideas. And the earlier in the marketing planning process this
can occur, the better the chances for success. You owe it to your
company and your career to take advantage of this unique introductory
consulting offer provided by OLI to remove doubt, confirm suspicions,
or implement a new plan.
How do I know if I have marketing issues
that may be resolved with outside help?
Think of OLI as marketing insurance. Whether
managers realize it or not, stakes are generally high for most business-to-business
marketing efforts... high enough to limit exposure to risk of failure.
In addition to the consequences of a failed campaign and wasted
funds - market perceptions, loss of competitive advantage and confused
customers suffer. Often, a simple analysis of customers, prospects,
even internal and channel sales personnel will point to effective
marketing options, and how to implement them for the best return.
Marketing surveys, and a neutral point of view, are best rendered
by outside, third party providers like OLI. The question is: can
you really afford NOT to engage OLI?
Download information about a special OLI introductory
consulting offer. |
