| While the era of site search engine ranking by trickery is past, search
engine optimizing requires a considerable depth of marketing and search
knowledge, code skills, and dedicated effort. Achieving high search
engine ranking by major search engines boils down to site popularity.
This is developed with content rich in key word phrases, frequent site
updating and maintenance, and by building relevant links to a site. As
business marketers spend more and more on Pay per click (adword or paid
search) campaigns, the issue of a site's natural (or organic) search
rankings gains in importance. Smaller marketers must weigh the time and
expense of Search Engine Optimizing against paid search conversions. EJW
can play a leadership role in helping your company achieve a practical
balance between natural and paid search campaign optimization management.
EJW SEM Services
Needs assessment
- No obligation website strategy and marketing plan review
- Establish site visitor traffic & conversion goals
SEO baseline for performance improvement
Full complement of standard and custom visitor & site performance
reports
Site adjustments to enable indepth analysis and conversion tracking
Site content adjustments to improve SEO
- Overall page, link tag adjustments, maintenance
- Scheduled PR editing/writing with key word inclusions, posting, & distribution
- Scheduled industry articles writing & placement
Site Map submissions direct via major search engine APIs
Link building
Ongoing site analysis and reporting
Adword campaign management
Vertical markets Banner ad program management
Learn more about EJW services for integrating SEM with an overall
marketing strategy. |
